Technical SEO audit of websites in Moldova

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What is an SEO audit ?

Technical SEO-audit is a complete check of the site for all possible technical errors and compliance with modern requirements of search engines.

Errors that are not corrected in time accumulate like a snowball and the site begins to rapidly lose its position in the search results, reducing the company’s profit from the organic traffic channel. Decrease in the speed of the resource leads to a decrease in the conversion rate. If this is familiar to you – it is important to periodically conduct a technical audit of your resource to prevent failure. This is a mandatory stage for the promotion of all types of sites.
Technical analysis of the site allows you to identify the causes of poor site performance: a sharp decline in performance, lack of conversions, deterioration of positions or even disappearance from search. This is the first and important step to improve the site’s position in search. We will promptly prepare a detailed report and specific solutions to correct all critical errors and improve the efficiency of your resource.

When do you need a technical audit?

Regular technical SEO audits of a website will prevent critical site failures and improve site performance.

01.

Before launching a new website

It is necessary to fully check the site for errors that may prevent it from being normally indexed by search engines, correctly displayed on all devices and successfully participate in search engine ranking.

02.

When changing hosting, domain or CMS

When transferring sites often do not take into account some of the current and important technical settings of the site, which are lost in the process. It is important to correctly transfer all files, plugins and site settings in order to maximize search traffic and site performance.

03.

There is traffic on the site, but no conversions

There is traffic on the site, but no conversions. Most of these cases arise due to errors on the technical side. The most common reasons for this are: slow page loading speed, interruptions in site accessibility, errors in forms or in the user's path to conversion.

04.

Attendance has dropped dramatically or disappeared

This can be caused by incorrect configuration of files robot.txt, .htaccess, server, sitemap.xml, change of protocol, change of structure, deletion of site pages and many other technical issues.

05.

The position of the site has deteriorated or it has disappeared from the output

The site may have been accidentally or deliberately and incorrectly restricted to indexing. It is not excluded that the site may have fallen under sanctions or the impact of another search engine algorithm update.

06.

To verify the contractor's work

It helps to get a more holistic picture of the technical condition of the resource and assess the effectiveness of the available results. Independent audit allows you to look at the situation from a different angle and find better solutions.

What do we check in an audit?

Approach site research from a search engine perspective.

How we conduct technical audits

Site Scanning. Fully scan all pages and files of the site to identify existing errors. We identify internal pages with errors, check the presence of all the necessary attributes, correctness of specifying the rules of indexing pages and other settings….
Exploring analytics. We study all available errors in the Google Search Console panel. We identify problems with indexing, server response codes, micropartitioning, site loading speed and other important indicators.
Data from services. We perform additional analytics using third-party services like ahrefs. Check for unobvious errors that were not detected at the previous stages of verification.
Visual check. We check the correctness of site display on all devices, site rendering by search engines, adaptability of layout and other functional elements.
Manual check. We study system files of the site, htaccess configuration, relevance and availability of robots.txt and sitemap.xml files, configuration of the main mirror of the site and other basic system settings.
Report generation. We prepare a detailed report with errors, their description, and ready solutions for their elimination.

What are the results of a technical audit

You will get a complete picture of the technical state of the site. Depending on the criticality of errors, the implementation of improvements will positively affect the improvement of positions, increase the speed of the resource, help to reduce the bounce rate and make the resource more convenient for potential customers. The analysis includes a list with a description of errors encountered on the site and practical recommendations with ready-made options for their solution.

What can the cost of an SEO audit depend on?

Site volume and size. Increases the amount of work of an SEO specialist, as well as the resources and spending limits of analytical tools
Number of services, products, topics and sections on the site.