Traffic that does not generate conversions on the website
Social media page audit
Post promotion
Strategy development
Social media management and support
Content creation
At the initial stage, we identify the most effective tools for promoting your brand on social media. We analyze competitors, formulate and test hypotheses, and regularly refine and optimize the strategy to achieve the best possible results.
Based on the developed strategy, we define positioning, set reach goals, and analyze audience engagement metrics to adjust and improve our approach.
We analyze your content, evaluate its performance using key social media metrics, develop hypotheses, and recommend new content based on these insights.
As part of the monthly report, we analyze performance and propose new solutions based on engagement metrics such as ER and ERR.
Yes. Our experience shows that sales are higher when social media pages are actively managed. However, it is difficult to track a direct correlation and exact sales figures, as the primary function of social media is communication. A person may remember your offer and return when it is convenient for them. The strongest financial results are achieved through a combination of paid advertising and ongoing page management.
Strategy and content preparation can take from two to six weeks, depending on the defined goals. After that, the work moves into a planned, ongoing cycle. Each month, content is prepared and published, including work on copy, stories, and user feedback.
SMM effectiveness can be measured using various metrics such as reach, engagement (likes, comments, shares), follower growth, website traffic, conversions, and ROI (return on investment). Social media platforms provide built-in analytics tools to track these metrics.