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The principle of “exclusivity” in RocketSEO

28 August 2025
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    At RocketSEO, we have consciously rejected the “bigger is better” model. We don’t hire several companies from the same niche. Why?
    Because in SEO, that means competing with yourself. We want all our experience, experiments and hypotheses to work for only one client per segment.

    Exclusivity for us is:

    • Maximizing immersion in the project without atomizing competitors.
    • Tangible KPIs: traffic growth, positions in the TOP, increase in the share of organics.
    • Full strategy protection: we won’t share content, ideas or structure with your competitors.

    That’s why we’ve launched the “Who’s Top?” series of analytical reviews. – to understand who the leaders in search are and to find the very client in each niche with whom we will work for results.

    “One niche, one customer.”

    Why it works and who it’s right for

    RocketSEO’s exclusivity model works because it is both honest, reasonable and affordable – for small, medium and large businesses alike.

    1. Flexible pricing system

    We realize that not all niches in Moldova have high turnovers. This does not mean that these niches are not interesting from the SEO point of view. That’s why we made the exclusivity system flexible: the cost depends on annual turnover, so that small businesses can afford it, and large businesses pay in proportion to the value they receive.

    2- This is conflict and copy protection

    When you work with us on an exclusive basis, you are guaranteed protection – in both a legal and practical sense.

    We will not promote your competitors. We will not pass on strategy, ideas, content or structure to another player in your niche. We don’t allow such stories in principle. But exclusivity is an additional guarantee of peace of mind for the client.

    3. It gives you confidence in the outcome

    When you know that the SEO team is only working on your website from the entire niche

    – you can be sure that all the focus, all the experience, all the experiments and hypotheses – work only for your business.

    Your website can be more effective!

    Let us help you get it to the top of Google, find out how much traffic you can attract from Google. Leave a request we will accelerate!

    What niches are already occupied in terms of exclusivity?

    Below is a list of niches we already collaborate on on an exclusive basis. No mention of brands or websites. Just so you understand – these areas are already occupied.

    List:

    • Family medicine
    • Medical laboratory
    • Floristry and flower delivery
    • Food delivery service
    • Online store of children’s goods
    • Roofing materials and services
    • Home appliance store
    • Agriculture
    • Laser procedures
    • Professional cosmetics

    We analyze these and other niches in our “Who’s Top?” reviews

    It’s our way of showing entrepreneurs the real picture in Google search: who’s ranking in the top positions, how much traffic they’re getting, and at the expense of what.

    Cost structure of exclusivity

    3.1. For retail (e-commerce, stores, marketplaces, networks)

    Why are the rpms high? In retail, turnover is often very high, but margins are low. Companies operate with significant amounts of money, but the net profit remains small compared to the turnover. Therefore, the gradation of exclusivity value here is tied to higher turnover figures.

    Годовой оборот (лей)Стоимость эксклюзивности (евро/мес)
    < 50 млн100
    50 - 100 млн200
    100 - 250 млн300
    250 - 400 млн400
    400 - 800 млн600
    > 800 млн1000

    3.2. For service businesses (services, agencies, B2B, medicine, construction, etc.)

    Why are the revolving margins lower here? Unlike retail, service companies and agencies, although they have smaller turnovers, operate with higher margins. This means that even with a lower annual turnover they still have more net profit, which makes exclusivity a valuable and justified investment.

    Годовой оборот (лей)Стоимость эксклюзивности (евро/мес)
    < 10 млн100
    10 - 20 млн200
    20 - 40 млн300
    40 - 70 млн400
    70 - 100 млн600
    100 - 250 млн800
    > 250 млн1000

    Advantages of the new model

    • Flexibility – small businesses can get exclusivity at a reasonable price.
    • Transparency – it is clear to customers how the cost is calculated.
    • Fairness – the big business that gets more value from SEO pays more.
    • Increased loyalty – decreased bounce rate due to high price.

    What is “Who’s Top?”

    The first issue we dedicated to eCommerce in Moldova – “Who is the TOP in Google? Update 2025🚀”. We plan to review banks, furniture, clothing, medicine, services and other segments.

    Each article is more of a dry but accurate analytics. We gather all the active players in the niche and compare them on specific SEO metrics:

    • Total site traffic
    • Traffic from Moldova
    • Separation into branded and non-branded traffic
    • Estimated cost of traffic (CPC)

    What do we do these reviews for?

    We create “Who’s Top?” not out of curiosity, but to help entrepreneurs and marketers understand the reality of the market and see how SEO can impact business growth.

    1. To explain what SEO is

    In many Moldovan companies SEO is something vague and frightening. We want to change this: to show in simple words and figures how SEO works, how much traffic it generates and how it affects profits.

    2. To show real competition

    In SEO, competitors aren’t just those you know from the marketplace, but those who rank you in the Google rankings. And newcomers who are siphoning off traffic are often overlooked until the last minute.

    3. To dispel myths

    A leader in business is not always a leader in search. We show you who really gets organic traffic, and how much the list of leaders can differ if you remove branded queries.

    4. To engage and educate

    We show how SEO works and give entrepreneurs a reason to think about where we are, who our competition is, and what can be improved.

    5. To find reliable partners

    Honestly – yes, it’s an element of attracting customers. But only one in each niche. One with whom we can build an exclusive partnership and focus on real growth.

    What’s next? How to get into “Who’s Top?” or start working with us

    If you’ve read this far – you’re probably interested in growth. Or you are just soberly assessing the situation in your niche. Either way, it’s already a good sign.

    You have several options:

    Follow our blog posts at
    We will continue to publish reviews on all niches. Perhaps yours will be among them. Sign up for updates or just drop by from time to time.

    Request an analysis for your niche
    If you want to understand where you are now, what the search situation looks like and whether there are growth points – we can prepare a rapid analysis. No obligation.

    Leave a request for cooperation
    If you are ready for systematic work with a focus on results – we are open to dialog. Just leave your contact details and we will discuss whether your niche is available and what we can do for you.

    Are you ready to fly to the top?

    We can help you find points of growth, leave a request

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