| № | Сайт | небренд 2024 | в % 2024 | небренд 2025 | в % 2025 |
|---|---|---|---|---|---|
| 1 | climatec.md | 2945 | 78% | 4164 | 83% |
| 2 | conditionere.md | 600 | 25% | 1600 | 55% |
| 3 | termoformat.md | 1600 | 100% | 1314 | 82% |
| 4 | eurosanteh.md | 1512 | 89% | 1209 | 87% |
| 5 | smart-climat.md | 2000 | 100% | 987 | 75% |
| 6 | amber.md | 630 | 53% | 585 | 58% |
| 7 | gree.md | 14 | 2% | 546 | 58% |
| 8 | term.md | 512 | 78% | 475 | 69% |
| 9 | jara.md | 249 | 80% | 368 | 59% |
| 10 | gree.com.md | 6 | 1% | 350 | 68% |
| 11 | metroterm.md | 351 | 97% | 302 | 80% |
| 12 | teplomall.md | 698 | 70% | 197 | 53% |
| 13 | arcticaservice.md | 321 | 100% | 168 | 48% |
| 14 | aviclima.md | 13 | 14% | 156 | 46% |
| 15 | termocontrol.md | 28 | 9% | 191 | 58% |
| 16 | moldclima.md | 195 | 100% | 106 | 35% |
| 17 | termostar.md | 11 | 6% | 84 | 31% |
| 18 | watt.md | 297 | 87% | 39 | 17% |
| 19 | daikin.com.md | 1 | 0% | 37 | 19% |
| 20 | air-climat.md | 227 | 100% | 17 | 9% |
| 21 | electrolux.com.md | 3 | 2% | 14 | 8% |
| 22 | termotrade.md | 87 | 100% | 5 | 3% |
| 23 | zyro.md | 8 | 57% | 2 | 2% |
| 24 | haier-moldova.md | 5 | 100% | 2 | 2% |
| 25 | tcl-aircon.md | 8 | 100% | 2 | 3% |
| № | Сайт | Общий трафик 2024 | Общий трафик 2025 | Разница в % |
|---|---|---|---|---|
| 1 | climatec.md | 3800 | 5019 | +32% |
| 2 | conditionere.md | 2400 | 2887 | +20% |
| 3 | termoformat.md | 1600 | 1600 | -0% |
| 4 | eurosanteh.md | 1700 | 1390 | -18% |
| 5 | smart-climat.md | 2000 | 1314 | -34% |
| 6 | amber.md | 1200 | 1009 | -16% |
| 7 | gree.md | 609 | 947 | +56% |
| 8 | term.md | 657 | 686 | +4% |
| 9 | jara.md | 313 | 620 | +98% |
| 10 | gree.com.md | 571 | 512 | -10% |
| 11 | metroterm.md | 363 | 378 | +4% |
| 12 | teplomall.md | 999 | 374 | -63% |
| 13 | arcticaservice.md | 321 | 350 | +9% |
| 14 | aviclima.md | 96 | 336 | +250% |
| 15 | termocontrol.md | 299 | 328 | +10% |
| 16 | moldclima.md | 195 | 302 | +55% |
| 17 | termostar.md | 188 | 271 | +44% |
| 18 | watt.md | 340 | 223 | -34% |
| 19 | daikin.com.md | 203 | 199 | -2% |
| 20 | air-climat.md | 227 | 197 | -13% |
| 21 | electrolux.com.md | 169 | 183 | +8% |
| 22 | termotrade.md | 87 | 168 | +93% |
| 23 | zyro.md | 14 | 109 | +679% |
| 24 | haier-moldova.md | 5 | 84 | +1580% |
| 25 | tcl-aircon.md | 8 | 74 | +825% |
It’s 03:10 in the morning. I woke up for a drink of water. On my way to the kitchen, the thought struck me that I had prepared a content plan for our website’s blog for a couple of weeks now, and the first blog posts had not appeared. I decided to review the prepared content plan, containing mostly articles from the series “What is SEO?”, which did not inspire me. I really wanted to write about something non-standard, not like everyone else, fascinating, and also so that it would convey the message and attract our target audience – owners of medium and large businesses.
The first ideas that came to my mind were related to identifying market leaders in organic traffic from search engines in Moldova (excluding brand traffic):
One of the main metrics in SEO is the visibility of the site for key queries in search engines (more on this later). In simple words, what queries your company’s website is being clicked on from search engines. The more thematic key queries, the more targeted visitors your site gets.
Since I have small children, for whom it is very important to go to the pool now, I decided to immediately analyze the fitness club in Chisinau. The first one was Energy Fitness, as it is not far from our house.
Looking at the graph, I was very surprised as literally in 1 month the visibility of the site increased x31 times, from 534 queries to 16787.
Website: https://www.efitness.md
September 30, 2021, the number of keywords is. 534, ahrefs data.
Website: https://www.efitness.md
November 23, 2021, the number of keywords is. 16787
Data from ahrefs.
Based on the actual traffic and drawdown, I realized that there was nothing good about such an abnormal increase in keywords in the visibility of the site 👇
Looking at the top queries and login pages, it was clear: the site had been hacked.
The search terms we see above can have nothing to do with the Chisinau fitness club:
By clicking on one of the links as efitness.md/anthrachrysone212260.html, we see the following content:
And now you probably have a lot of questions )
The site has most likely been hacked, or a person with access to the site has posted a script that generates content – a doorway.
Dorway is a script that automatically creates thousands, and sometimes tens of thousands of pages on the site in order to get traffic from search engines. In simple words, 100 Indians pile into the cabin of your private bus, and as many more on top, and all have the same goal – to ride you, for free )
Dorways are created for the purpose of further monetization of traffic. Your site acts as a donor and transfers its trust to thousands of pages that are created automatically.
Consequences of hacking and placing in this situation dorway possible to eliminate, but sanctions from search engines can fly with a high degree of probability.
Yes! The consequences can be more serious, resulting in tremendous damage to the business, such as:
Your website can be compared to your work computer and operating system updates, which needs support, up-to-date updates, and often critical updates.
According to envisagedigital.co.uk, 37% of websites worldwide are powered by WordPress, which is about 455 million sites.
Often after creating a website, owners do not pay proper attention to updating plugins or theme files. And we are not considering the option when updates are not installed by the hosting company at the server level (yes, believe me, it happens too!).
According to patchstack.com research, hackers break into about 30,000 websites a day.
One of the solution options is independent. Constant monitoring of possible anomalies on the part of your site, which requires the involvement of highly qualified specialists in the field of security and administration, as well as paid analytical tools and services, the budget of which can reach several hundred dollars per month.
The second option is to ask for technical support and maintenance from us. We will take care of your site and exclude unpleasant fakaps for your business.
Bottom line
It’s already 06:40 on the clock. Literally 2:20 later, I will call Energy Fitness and inform them of the problem. If I manage to close the deal on the service, this case can be considered a complete and alternative funnel for the site maintenance and technical support service.
