We have analyzed more than 200 online stores. As a result, we prepared a list of the top 17 online stores in Moldova in terms of organic traffic in the e-Commerce niche with at least 5000 visitors per month.
The table below shows online stores with the volume of traffic from search engines in descending order:
| # | Traffic volume | |
|---|---|---|
| 1 | darwin.md | 169 000 |
| 2 | enter.online | 159 200 |
| 3 | pandashop.md | 87 900 |
| 4 | bomba.md | 84 000 |
| 5 | maximum.md | 73 600 |
| 6 | elefant.md | 47 800 |
| 7 | smart.md | 40 200 |
| 8 | bigshop.md | 29 600 |
| 9 | ultra.md | 23 700 |
| 10 | smadshop.md | 16 900 |
| 11 | hi-tech.md | 10 500 |
| 12 | fantastic.md | 9800 |
| 13 | cactus.md | 9700 |
| 14 | uno.md | 7300 |
| 15 | meserias.md | 6200 |
| 16 | desire.md | 5700 |
| 17 | gsmshop.md | 5500 |
| # | Domain | Traffic volume – Moldova |
|---|---|---|
| 1 | darwin.md | 164 200 |
| 2 | enter.online | 132 100 |
| 3 | pandashop.md | 85 600 |
| 4 | bomba.md | 81 300 |
| 5 | maximum.md | 70 200 |
| 6 | elefant.md | 46 500 |
| 7 | smart.md | 37 400 |
| 8 | bigshop.md | 28 700 |
| 9 | ultra.md | 23 100 |
| 10 | smadshop.md | 15 900 |
| 11 | hi-tech.md | 9800 |
| 12 | fantastic.md | 9700 |
| 13 | cactus.md | 9500 |
| 14 | uno.md | 7300 |
| 15 | meserias.md | 6200 |
| 16 | desire.md | 5800 |
| 17 | gsmshop.md | 5500 |
All data from the analysis is obtained using the ahrefs service.
| # | Domain | Cost of traffic per month |
|---|---|---|
| 1 | bomba.md | $15 100 |
| 2 | darwin.md | $14 600 |
| 3 | enter.online | $11 300 |
| 4 | maximum.md | $6700 |
| 5 | pandashop.md | $6400 |
| 6 | smart.md | $4400 |
| 7 | bigshop.md | $2500 |
| 8 | elefant.md | $1900 |
| 9 | ultra.md | $1800 |
| 10 | gsmshop.md | $1300 |
| 11 | cactus.md | $1100 |
| 12 | smadshop.md | $931 |
| 13 | hi-tech.md | $587 |
| 14 | fantastic.md | $501 |
| 15 | uno.md | $531 |
| 16 | meserias.md | $332 |
| 17 | desire.md | $380 |
The cost of organic traffic is the equivalent monthly cost of traffic for all keywords for which a site ranks organically, if that traffic were paid for via PPC.
It is calculated by multiplying the monthly organic traffic of each keyword occupying the corresponding position in the ranking by its CPC-value. Then the value of organic traffic for individual keywords for which the target site/URL is ranked is added up.
Essentially, the resulting number gives us an idea of how much money the target site/URL saved on organic keyword ranking instead of buying paid PPC traffic.
For clarity, let’s display the data on traffic volume in a pie-shaped pie chart for the top 10 leaders. The answer to an important question in the form of visualization: “Who and, most importantly, how much of the pie bites off in the form of traffic from Google in Moldova?”.
As we can see, most online stores successfully get up to 164K traffic from search engines, which shows the importance of SEO in the e-Commerce niche in Moldova.
One important aspect of organic traffic in SEO promotion reports is the fundamental difference between brand and non-brand queries.
We analyzed and created a table with the number of brand requests, which for 6 resources make up more than 30% of all organic traffic.
| # | Domain | Without branded traffic. | Volume of branded traffic |
|---|---|---|---|
| 1 | darwin.md | 106300 | 57900 |
| 2 | enter.online | 119500 | 12600 |
| 3 | pandashop.md | 83700 | 1900 |
| 4 | bomba.md | 37600 | 43700 |
| 5 | maximum.md | 60200 | 10000 |
| 6 | elefant.md | 24000 | 22500 |
| 7 | smart.md | 17800 | 19600 |
| 8 | bigshop.md | 28452 | 248 |
| 9 | ultra.md | 21100 | 2000 |
| 10 | smadshop.md | 13700 | 2200 |
| 11 | hi-tech.md | 9187 | 613 |
| 12 | fantastic.md | 5700 | 4000 |
| 13 | cactus.md | 8816 | 684 |
| 14 | uno.md | 6572 | 728 |
| 15 | meserias.md | 6195 | 5 |
| 16 | desire.md | 5411 | 389 |
| 17 | gsmshop.md | 3500 | 2000 |
For completeness of the picture, we also made a comparison of financial indicators based on public data from Data2b.md. In this case, we cannot exactly state that these figures are “pro online”, but it is a general picture of the current financial situation of the company as a whole. Information about the companies was obtained from public sources.
| # | Domain | Revenue (in MDL) | Net income (in MDL) |
|---|---|---|---|
| 1 | darwin.md | 1.68 billion | 30.11 million |
| 2 | enter.online | 1.68 billion | 30.11 million |
| 3 | pandashop.md | 153.24 million | 8.11 million |
| 4 | bomba.md | 809.17 million | 10.28 million |
| 5 | maximum.md | 958.48 million | 45.91 million |
| 6 | elefant.md | 48.39 million | -5.36 million |
| 7 | smart.md | 205.20 million | -3.23 million |
| 8 | bigshop.md | 28.43 million | 619.60 thousand |
| 9 | ultra.md | 1.91 billion | 10.54 million |
| 10 | smadshop.md | 142.38 million | -4.73 million |
| 11 | hi-tech.md | 106.63 million | 2.97 million |
| 12 | fantastic.md | 21.66 million | 9.00 thou. |
| 13 | uno.md | 12.08 million | 79.00 thou. |
| 14 | meserias.md | 21.95 million | 678.10 thousand |
| 15 | gsmshop.md | 20.79 million | -100.10 ths |
The following two options are the most common:
In turn, we work with some very well-known companies from the listed countries under an NDA agreement, promoting local e-Commerce.
In the course of analyzing 17 leaders among some of them, critical errors from an SEO perspective were identified, fixing which is guaranteed to improve traffic results by x2 times!
For any business, the desire to attract visitors to their online store always goes hand in hand with the desire to do it as cheaply as possible to keep as much profit as possible.
Metrics such as ROAS and ROMI are used to measure the effectiveness of attracting visitors through marketing channels. So if you haven’t thought about this in your business until now and haven’t kept such metrics, it’s time to start. Only then it will be easy for you to understand where it’s cheaper to attract traffic from and which channel you should scale first.
But a priori we can say that the organic traffic channel is exactly the channel through which attracting traffic will be the most effective way for you, both in terms of volume, quality and cost.
It is very important to approach the SEO process intelligently
In the beginning it may seem expensive, and it is at this point that many people make the strategic mistake of refusing to hire specialists. Such a mistake over time is very likely to lead you to a situation where orders on the site will be very “expensive” for you, and you will lose to competitors who have long been engaged in SEO-promotion and get more orders, and most importantly – much “cheaper”. In the end, you simply risk leaving the market, not withstanding the competition.
It is worth noting that this is exactly the kind of channel that works for the future. You have to invest time and resources in it, and after a while, when it is fully operational, you will be surprised by the results.
When you correlate the level of costs in relation to the number of attracted orders and sales volumes, you will see that the organic traffic channel has become a firm leader among other channels. And to get the same performance in other channels, you will need many times larger budgets.
The feasibility of SEO-promotion is based solely on the interests of the business and the task it faces. SEO is primarily about filling the funnel with conditionally cheap and high-quality traffic in the long term. On the other hand, if you have a short-term project, it makes no sense at all to “pump” SEO, it will be expensive and the cost to profit ratio will simply be unprofitable.
If we’re talking about online stores, the more products you have, the more resonance you have to invest in SEO. A large nomenclature? A branching catalog tree? Then it’s already worth investing in development and SEO.
But one important thing needs to be emphasized. SEO does not exist in a vacuum. If the UX on a site is bad, then any success in search is out of the question. And whoever makes a normal, user-friendly website with us will be able to succeed in his niche.
The most working algorithm is to start from the UX, set up quality optimization for search, implement all the technical recommendations and go into battle. Further monitoring, hypothesis testing and scaling.
The most adequate clients come from Google searches, and sales managers do not waste much time consulting on them. Such clients come with an understanding of what they want and an understanding of how much they are willing to spend. It is always easy and pleasant to work with such clients!
When I start a new company and market a product, this goal always comes first for me.
The goal: to get on the first page of Google in the top of the keyword renditions.
As a consequence:
And the biggest plus of SEO-promotion is that after a year of work in winning the first lines of the flow of customers becomes stable, and for this is no longer required to pay, because the brand has established itself and took the first lines of the output.
Every Internet marketing manager and online store owner strives for one thing – to increase sales. In Moldova, effective promotion of online stores is becoming more and more relevant, while traffic from search engines can become one of the most relevant and profitable channels to attract customers for your business.
In the near future we will publish articles with niche breakdown by online store segments in Moldova, followed by segmentation by top pages and products.
This link will provide you with detailed and extended key SEO metrics of key players from our analysis.
If you’re not actively working on the SEO channel or realize that your project doesn’t have fully uncovered potential growth points to increase your sales, we can take the first step together.
Organic traffic is conversions of visitors to your website from search engines such as Google who find your website on their own without clicking on ads, which is the result of successfully optimizing your website for search engines. When your website is well optimized, search engines see it as a useful source of information for users and therefore display it in the search results. Thus, organic traffic allows you to attract visitors who are actively searching for information or products related to your business and this can be higher quality and targeted traffic compared to other sources of traffic attraction.
Online sales can be segmented into different industries and niches depending on the specific business and its goals. The following are the segmented niches:
ROAS (Return on Advertising Spend) is a metric used in marketing to measure the effectiveness of advertising campaigns. It shows how much money a company makes for every dollar of advertising spent. For example, if ROAS is 5, it means that for every dollar of advertising spent, 5 dollars of revenue is generated.
ROMI (Return on Marketing Investment) is a metric that helps measure the return on marketing investment. Unlike ROAS, which focuses solely on advertising expenditures, ROMI takes into account all of a company’s marketing investments.
Formula for calculating ROMI:
ROMI=(Additional income-Investments in marketing)Investments in marketingΓ100%
For example, if a company spent $10,000 on marketing and generated $50,000 in additional revenue because of it, the ROMI would be 400%. This means that for every dollar spent on marketing there is 4 dollars of profit.
ROMI is useful for evaluating the overall effectiveness of a marketing strategy, including advertising campaigns, PR, events and other marketing activities. This indicator helps companies understand how well they are investing their resources in marketing and adjust their strategy if necessary.
NDA, or “Non-Disclosure Agreement”, translates into Russian as “Non-Disclosure Agreement”. It is a legal document that obliges one or both parties not to disclose confidential information received from the other party. Such agreements are often used in business when companies collaborate and share confidential information, as well as when hiring employees who will have access to important or sensitive company data. An NDA helps protect trade secrets and other valuable information from unauthorized dissemination.
