SEO niche analysis allows you to determine the overall traffic in the segment, identify key competitors, assess the demand potential for key queries and measure market capacity.
Our ranking includes sites that focus on selling “auto parts” in Moldova.
Earlier we analyzed the niche of “car tires” in Moldova.
The table reflects traffic that has been received in the last 30 days. (November 2025)
*Methodology and assumptions. The Ahrefs analytical service is used to collect and evaluate sites and their indicators. This tool accurately reflects the data on Western markets, but in Moldova, due to the less developed Internet environment, its indicators are often underestimated compared to the actual ones.
Ahrefs metrics are model estimates based on search engine positions and estimated clickability. According to our practice of working with local projects in Moldova, the discrepancy between Ahrefs data and actual performance is usually 3-5 times, we regularly check Ahrefs metrics with Google Search Console and GA4.
Thus, if the Ahrefs report shows a notional 1,000 visits, the real volume may be 3,000 or more. This is not a “trick,” but is due to the limitations of the model: the tool does not cover part of the “long tail,” brand variations, local and fresh queries, traffic from Google Discover and other sources.
Please take this assumption into account when interpreting the indicators: Ahrefs shows a conservative estimate for the Moldovan market.
The table shows the percentage of branded and non-branded traffic.
Non-branded traffic is queries that do not include the “brand name” but are related to the goods or services that the company offers. For example, queries “auto parts chisinau”, “glow plug”, “buy battery in moldova”, “diesel injectors buy in moldova”, “muffler corrugator”, “steering rack price in moldova”, “amortizator md” and other key queries in Google.
Brand traffic is search queries that have a company, brand or domain name in them.
For example: “automall md”, “automall address”, “automall contacte”, “autodoctor.md catalog”, “autodoctor”, etc.
| Сайт | Трафик 2025 | Бренд трафик | Не бренд трафик | в % бренд | в % не бренд |
|---|---|---|---|---|---|
| automall.md | 26700 | 22100 | 4600 | 83% | 17% |
| autodoctor.md | 8300 | 3300 | 5000 | 40% | 60% |
| proparts.md | 3700 | 500 | 3200 | 14% | 86% |
| agropiese.md | 3100 | 1600 | 1500 | 51% | 48% |
| niponauto.md | 1900 | 600 | 1300 | 32% | 68% |
| aleto.md | 1700 | 0 | 1700 | 0% | 100% |
| magauto.md | 978 | 0 | 978 | 0% | 100% |
| alvadi.md | 925 | 0 | 925 | 0% | 100% |
| daac-piese.md | 419 | 140 | 279 | 33% | 67% |
| autopart.md | 404 | 404 | 0 | 100% | 0% |
| automag.md | 398 | 0 | 398 | 0% | 100% |
| autotrade.md | 309 | 70 | 239 | 23% | 77% |
| aps.md | 291 | 50 | 241 | 17% | 83% |
| drive-avto.md | 276 | 0 | 276 | 0 | 100% |
| signeda.md | 249 | 249 | 0 | 100% | 0% |
| esa.md | 238 | 50 | 188 | 31% | 79% |
| motorgrup.md | 222 | 0 | 222 | 0 | 100% |
| autopoint.md | 178 | 155 | 23 | 87% | 13% |
| autodoc.md | 148 | 148 | 0 | 100% | 0% |
| evamotors.md | 134 | 0 | 134 | 0 | 100% |
| psauto.md | 110 | 0 | 110 | 0 | 100% |
| benett-auto.md | 91 | 0 | 91 | 0 | 100% |
| autoport.md | 62 | 0 | 62 | 0 | 100% |
| partner.olmosdon.md | 31 | 0 | 31 | 100% | 0% |
| 1auto.md | 24 | 0 | 24 | 0 | 100% |
| megapart.md | 13 | 0 | 13 | 0 | 100% |
| pieseauto24.md | 7 | 0 | 7 | 0 | 100% |
| xpress-auto.md | 5 | 0 | 5 | 0 | 100% |
Let us help you get it to the top of Google, find out how much traffic you can attract from Google. Leave a request – we will accelerate!
The table shows which keyword query brings the most traffic to the site.
| Сайт | Ключевой запрос сайта | Трафик по запросу | Объем трафика % от 100% на сайте |
|---|---|---|---|
| automall.md | piese auto md | 619 | 2.30% |
| autodoctor.md | piese auto | 269 | 3.30% |
| proparts.md | piese auto md | 1,067 | 28.70% |
| agropiese.md | шины кишинев | 178 | 5.70% |
| niponauto.md | люстра амортизатора | 74 | 3.90% |
| aleto.md | автозапчасти кишинев | 163 | 9.50% |
| magauto.md | автозапчасти кишинев | 133 | 13.60% |
| alvadi.md | piese auto | 617 | 67.50% |
| daac-piese.md | anvelope de iarna | 144 | 34.50% |
| automag.md | piese auto stauceni | 395 | 100.00% |
| autotrade.md | автозапчасти кишинев | 300 | 98.00% |
| aps.md | прокладка крышки клапанов | 33 | 11.30% |
| drive-avto.md | зарядное устройство для автомобильного аккумулятора | 25 | 9.30% |
| esa.md | клипса | 27 | 11.30% |
| motorgrup.md | гофра глушителя | 32 | 14.70% |
| autopoint.md | цилиндр сцепления | 7 | 3.90% |
| evamotors.md | рулевая рейка цена в молдове | 17 | 12.70% |
| psauto.md | piese auto ro | 31 | 29.80% |
| benett-auto.md | автомагазин кишинев | 15 | 17.00% |
| autoport.md | запчасти в молдове | 32 | 51.60% |
| 1auto.md | запчасти в молдове | 17 | 68.00% |
| megapart.md | интернет магазин автозапчастей молдова | 7 | 50.00% |
| pieseauto24.md | piese auto md | 2 | 28.60% |
| xpress-auto.md | auto magazin | 3 | 75.00% |
| partner.olmosdon.md | *только бренд трафик | ||
| signeda.md | *только бренд трафик | ||
| autopart.md | *только бренд трафик | ||
| autodoc.md | *только бренд трафик |
Organic Traffic Value is an estimate of what the current volume of free visits would cost if a company were to buy those clicks through Google Ads.
Simply put – it is the market price of a site’s visibility in search.
If a site gets 4,000 visits per month and the average click price for such queries is $0.30
then its organic traffic is valued at about $1.2k per month
| Всего: | 3.668 млрд. | 3,872 млрд. | 379.49 млн. | 325.83 млн. | 2034 чел. | 2178 чел. |
|---|---|---|---|---|---|---|
| Сайт | Оборот 2023 | Оборот 2024 | Чистая прибыль 2023 | Чистая прибыль 2024 | Кол-во сотрудников 2023 | Кол-во сотрудников 2024 |
| autodoctor.md | 1.050 | 1.120 | 67.56 | 58.33 | 408 | 505 |
| agropiese.md | 875.57 | 876.57 | 52.07 | 61.84 | 484 | 484 |
| automall.md | 554.52 | 608.18 | 34.04 | 36.59 | 301 | 296 |
| daac-piese.md | 321.43 | 382.92 | 169.39 | 112.6 | 267 | 275 |
| partner.olmosdon.md | 364.76 | 353.14 | 9.37 | 5.68 | 242 | 278 |
| benett-auto.md | 211.83 | 208.28 | 21.34 | 18.61 | 36 | 49 |
| niponauto.md | 75.79 | 78.22 | 0.22 | -3.95 | 79 | 81 |
| signeda.md | 63.68 | 77.53 | 10.84 | 12.9 | 43 | 43 |
| magauto.md | 45.66 | 51.97 | 8.18 | 9.33 | 16 | 18 |
| esa.md | 38.64 | 41.38 | 1.05 | 5.61 | 40 | 40 |
| autopart.md | 19.94 | 18.48 | 4.32 | 2.16 | 24 | 17 |
| xpress-auto.md | 14.02 | 16.65 | 0.163 | 0.371 | 22 | 21 |
| aps.md | 12.01 | 13.29 | 0.501 | 0.430 | 34 | 34 |
| autoport.md | 6.1 | 8.28 | 0.264 | 0.552 | 3 | 3 |
| motorgrup.md | 4.17 | 5.3 | 0.283 | 0.445 | 18 | 16 |
| autotrade.md | 3.27 | 4.9 | -0.164 | 0.150 | 4 | 4 |
| autopoint.md | 1.82 | 1.95 | 0.120 | 0.235 | 2 | 1 |
| psauto.md | 1.49 | 1.61 | -0.91 | -0.22 | 6 | 6 |
| 1auto.md | 1.43 | 0,001 | -0.504 | -1.17 | 3 | 3 |
| proparts.md | 1.1 | 2.17 | -245.09 тыс | -516.89 тыс | 1 | 3 |
| megapart.md | 1.1 | 0,001 | -7.17 | -121.27 | 1 | 1 |
We can help you find points of growth, leave a request
Market shows growth, but uneven
Total revenue increased from LE 3.668 billion → LE 3.872 billion. (2023-2024)
This is approximately +5.5% annual growth. This suggests that the niche is approaching a stage of maturity: there are no more quick jumps, but the market continues to grow.
Market leaders strengthened their positions
Autodoctor.md – 1.05 bln → 1.12 bln, growth: +70 mln lei (+6.7%)
Automall.md – 554.52 mln → 608.18 mln, growth: +53.6 mln (+9.6%). The most notable growth among the top 3 players. Automall is getting stronger in both finance and SEO – actually double growth.
Agropiese.md – 875.57 mln → 876.57 mln. Symbolic growth: +1 mln (+0.1%), but in terms of turnover and profits they are confidently holding in the top.
Daac-piese.md – 321.43 mln → 382.92 mln Growth: +61.5 mln (+19%) shows one of the highest growth rates in the top. The company is increasing its turnover faster than its competitors.
Traffic value shows the real SEO potential of a niche (according to Ahrefs):
automall.md – $364
autodoctor.md – $1,120
agropiese.md – $123
autodoctor.md gets the most expensive traffic → their SEO structure is stronger than that of their competitors.
Most sites have an undervalued structure → low traffic value = missed potential.
The main SEO problem of the market is the lack of deep structure and categorization
Based on keyword queries:
This is the strongest point of growth.
Commercial inquiries
propaparts.md dominates and takes almost 50% of all traffic for the keyword “piese auto md”
This is almost a monopoly on one of the most important queries of the niche.
automall.md – a stable leader in all geo-commercial queries “piese auto chisinau”, “auto parts Chisinau”, “auto parts Moldova”. Ranked 3rd for “piese auto chisinau”, “buy battery in moldova”
autodoctor.md – is always present in the top 5.
Separate market, not related to spare parts
volta.md и acumulatoroare.md intercept up to 50-55% of demand → batteries
Key findings
Most sites live off branded traffic and don’t work with non-branded search.
Vulnerability: 1 request = 30-100% of traffic – typical for 70% of sites.
Queries that bring a website, URL or section of a website to the first page of Google’s organic search results and get search traffic.
If the site is technically and content optimized for search queries, Google crawls and indexes it correctly and includes it in the organic output for relevant queries, showing it to users as a recommended result.
