Air conditioners in Moldova: Who is the TOP in Google?

Top sites in the niche “air conditioners” in Moldova.

Our ranking includes only those sites that focus specifically on air conditioner sales, as well as installation and maintenance services.

We excluded e-commerce sites such as maximum.md, ultra.md, darwin.md, bomba.md, volta.md, hi-tech.md, atehno.md, smart.md, cactus.md, pandashop.md

The table reflects only “organic traffic” from Google search, we excluded “brand traffic”

For clarity, let’s display the traffic volume data in a pie-shaped pie chart to see who is taking a big bite out of it.

Comparison of traffic from google for the years 2024-2025

In this section, we compare the total search traffic of all 25 players for 2024 and 2025.

What is included in “general traffic”? These are all the hits from Google for any queries – both branded (e.g. “jara.md”) and general (e.g. “air conditioner installation Chisinau”). This indicator shows the scale of SEO-visibility of the site as a whole – not only in Moldova, but also beyond its borders.

Unbranded traffic

The table reflects the % of non-branded traffic comparing 2024 – 2025.

Non-branded traffic is queries that do not include the brand name, but are related to the goods or services that the company offers. For example, queries “air conditioner installation” or “conditioner chisinau”

Share of branded traffic

Brand traffic represents queries “amber conditioner”, “gree conditioner”, “climatec store”, “gree conditioner” – queries contain the name of the “brand”

How much is organic traffic worth?

The cost of organic traffic is the amount a site would pay for the same traffic if it came through contextual advertising on Google for the same keywords. This metric shows how much money a site saves by getting traffic for free through SEO.

Top queries that generate targeted traffic to the site

The table contains the top “key queries” for which the site gets “organic traffic” from Google search.

“Site page” on specified “query / product / category / brand” intercepts traffic from Google search, brings the site the most traffic compared to other queries.

Analysis of seasonality in Moldova

*Diagram #1, shows the seasonality graph + forecast of search demand in 2026 based on previous years’ data.

The dynamics of search queries for the keyword “conditioner” (considering that there are many other related queries) starts to grow since April – then 1,044 queries were recorded in Google. Interest peaks in June, with 1,528 queries. For comparison, in June 2024 this indicator was 1,885 requests. This confirms that Moldovans are actively using Google to choose an air conditioner – they compare prices, study reviews and technical specifications.

The list of all keys contains 3 types of queries:

Commercial inquiries: “Buy air conditioner in Kishinev”, “Buy air conditioner in Moldova”, “Air conditioner to buy Kishinev”, “Air conditioners with installation Kishinev”, “Inverter air conditioner to buy in Moldova”, etc.

Information requests: “How to choose an air conditioner?”, “Air conditioners rating 2024”, “Air conditioners reviews 2025”, “Air conditioner inverter or usual difference”, “Top most economical air conditioners in 2025”, etc.

Brand requests: “gree air conditioner”, “Condyoper mitsubishi”, “tcl air conditioner”, “Condyoper samsung”, “hyundai air conditioner”, etc.

What brands of air conditioners do Moldovans google?

*Diagram No. 2, presents the top 15 brands of air conditioners that Moldovans search for most often in Google searches per month.

Conclusions:

Top leaders

climatec.md, conditionere.md, eurosanteh.m d- strengthens leadership, highest traffic in the niche, high visibility in search and steady growth

Sustainable and growing

• jara.md(+98%) – almost doubled traffic, from 313 to 620. Potential to reach the top 10
• aviclima.md (+250%) – from 96 to 336. Small base, but the growth is impressive.
• termotrade.md (+93%) – doubling of traffic. Grew from 87 to 168.
• moldclima.md (+55%) – good dynamics, albeit from a small base.
• termostar.md (+44%) – steady growth.
• gree.md (+56%) – the brand is growing, but is not yet in the top 5.
• arcticaservice (+9%) increase in traffic over the year is not a big gap, but a sign that the site is not standing still.

Stagnation without growth

termoforomat.md (0%, 1600 visits) – Could be a risk if competitors continue to strengthen, could leave the top 5 rendition.

smart-climat.md, watt.md, eurosanteh. md- alarm signal, loss of a significant part of traffic. Possible problems with SEO optimization, content or sanctions.

teplomall.md (-63%) – lost almost 2/3 of traffic, a serious blow to positions.

daikin.com.md (-2%), gree.com.md (-10%) – brands on local domains are declining, probably inferior SEO to local players.

Newcomers with explosive growth

zyro.md (+679%%) – from 14 to 109.

haier-moldova.md (+1580%) – from 5 to 84.

aircon.md (+825%) – from 8 to 74.

These are “newbies” in rendition, but with competent work can quickly grow, as the dynamics is good.

Transformers

climatec.md sites that are transitioning from niche sites to full-fledged e-commerce. The initial growth is now visible due to the expansion of the assortment and the addition of other categories.

The increase in Google’s interest in holidays and seasonal periods is predictable.

Every year around the holidays and the change of seasons, there is an increase in search traffic, an increase in conversions and, as a result, an increased load on the website, logistics and advertising channels. To avoid missing out on sales and maintain your search positions, it’s important to prepare in advance.

If you are interested in knowing the demand and peak search interest your product has in your niche, contact us for our “mini niche analysis” service

We will collect figures for any country in the world, collect all key queries used by the country’s residents in any language, and determine the total number of queries per month. This will allow you to understand what the demand for your product/service is today, what opportunities there are today to grow your sales and scale your business.

Key findings

1. The market in Moldova is moving from the stage of “chaotic growth” to the stage of structured competition
2. SEO becomes the driver as linkbuilding and content optimization directly impact the growth of visitors to the site
3. Leaders are entrenched, but dynamic newcomers can break into the market quickly

Opinion Alexander Mitul, Executive Director – smart-climat.md

The air conditioner market in Moldova shows a steady growth. The annual increase in summer temperatures and gas prices stimulate a huge demand for air conditioning equipment all year round. This leads to the expansion of the assortment and the appearance of new brands.

Interest peaks in May-June, when Moldovans are massively looking for cooling solutions.

This year we have seen a decrease in sales. The main reason is the abnormal heat wave of 2024. At that time, many consumers, fearing the recurrence of record temperatures, purchased air conditioners in advance. As a result, a significant portion of potential customers had already closed their demand, so the sales rate decreased in 2025.

An additional factor was increased competition. Many new players entered the market: from private specialists and small companies to suppliers of new brands and an expanded range of equipment. As a result, the supply became oversupplied and the competition for customer attention became much tougher.

Today, the website plays a key role for us: customers come prepared, familiarize themselves with the assortment, read descriptions, and contact us with specific questions. This saves managers’ time and increases conversion rates.

We realize that organic traffic growth is directly related to the number of applications and sales. This is one of the main goals in our strategy.

We focus on SEO and creating unique content. In parallel, we use contextual advertising in Google and actively develop social networks. This complex gives the maximum effect.

It’s not just general traffic that matters to us. We analyze non-branded queries, site positions in search and – most importantly – conversions: calls and applications. We make sure to take into account the cost of organic traffic.

– What steps have you taken in the last 12 months to retain and build SEO positions?

Last year, we made a strategic decision to completely revamp the website and move it to a new platform. This step was a serious challenge: some of the pages lost their previous positions in Google, and this affected the company’s results. But we consciously took this risk, realizing that the old site was limiting our capabilities.

The new platform has given us more freedom for optimization, user experience and content development. We see this as an investment in the future: temporary losses were inevitable, but in the long term, such a move allows us to consolidate our position and ensure steady growth in organic traffic.

– If you could go back a year – what’s one SEO joint you definitely wouldn’t repeat?

I wouldn’t put off a complete update of the texts on the site. We’ve lost a few months and it has slowed growth.

Opinion Evgeny Martynov, Executive Director – arcticaservice.md

– Does your website help you with customer service today?

Yes, it helps, and it is an important tool. We always maintain up-to-date information on the availability of goods and services to make our customers comfortable.

However, we notice that many people prefer to call directly, using contacts from Google My Business or contextual advertising, without even going to the website. This shows that when choosing such a technically complex product as an air conditioner, the client needs expert advice.

People want to be sure they are making the right decision, and to do so, they need to talk to an expert who can help them choose a model and determine the best place to install it.

For us, the important metrics are traffic and our position in the search engine results. If we see that our positions are dropping for some key queries, we immediately use contextual advertising to keep them up.

– In your opinion, why some of the big eCommerce players in Moldova are losing organics? Is it about competition, outdated strategies or internal barriers?

I think that this is the effect of Google itself, which is doing everything to make the share of organics in the traffic structure decrease in favor of paid promotion options. In addition, many e-commerce sites do not fully understand modern trends and do not know how to work with innovations, which leads to stagnation.

– What do you struggle with most often in SEO?

Most often we are faced with a lack of time to do SEO on a professional level, as well as a lack of budget. This is due to the fact that very many companies are dumping, and there are many “black” installers on the market, which greatly increase the cost of a lead.

– If you could go back a year – what’s one SEO joint you definitely wouldn’t repeat?

We would definitely develop a system to maximize the number of reviews faster. We really believe that we provide top quality services compared to our competitors, and the sooner we would have started collecting reviews systematically, the sooner we would have strengthened our position.

Opinion Valentin Staver, Executive Director – aviclima.md

We have been in the market since 2010, initially emphasizing on service and maintenance. During this time, we have accumulated 15 years of HVAC experience and have become an official partner of premium brands. We strive to provide customers with all the information they need and be there for them every step of the way, from equipment selection to after-sales service.

The air conditioning market in Moldova is growing: more and more people, especially in Chisinau, want to improve the quality of their life, to create comfort at home and at work. Customers are becoming more demanding, and today success is determined not only by price, but also by the speed of installation, quality of service, energy efficiency and durability of solutions. We have a wide range of brands, from affordable models to premium systems with intelligent control. Our task is to find the best solution based on the characteristics of the room and the client’s capabilities.

For AVI CLIMA, our website is not just an online showcase, but a key tool for educating clients and generating quality leads.

Over the past 12 months, we’ve relied on content and SEO optimization, and this has allowed us to reduce our cost per lead below the market average while steadily increasing the flow of new customers.

SEO for us is not “mass traffic for the sake of traffic”. We focus on attracting real customers who are looking for reliable and premium solutions, are ready for quick installation (24-72 hours) and appreciate professional service. Thanks to SEO we have achieved that clients come to us with a specific request, trusting the brand even before the first call.

We have always strived to develop and move forward – and today we are not going to rest on our laurels! We continue to fight for people’s positions and improvement of our indicators!

It’s important for us to not only sell, but to build a culture of quality service in this industry.

Opinion Oleg Ceban, Executive Director – moldclima.md

– Does your website help you with customer service today?

A website is not just a platform with contacts and goods, but a full-fledged business card of our brand. In today’s reality, the website is a part of our service, which we try to improve every year.

Air conditioner sales are growing every year, but this year we have seen a slight downturn. This is due to the weather factor – the summer of 2025 was less hot than last year.

Demand is also strongly influenced by the quality of installation: the more experienced the crew, the faster and more reliable the installation, which has a direct impact on customer satisfaction. We strive to develop our crews, it takes time.

We provide a full cycle of services – from selection of the right model to professional installation and subsequent post-service. The package includes annual diagnostics and cleaning of the air conditioner to extend its life and maintain its efficiency.

This year we expect stable sales growth even outside the summer season. This is due to the fact that modern air conditioners no longer perform not only the cooling function, but also effectively heat rooms in the cold period. Thus, the demand is distributed more evenly throughout the year, and the product itself becomes a universal solution for comfort at any time of the year.

At the moment we are in the process of transitioning to a new website. We realized that the existing site has a low conversion rate, and that’s why we decided to update not only the design, but also the structure of the site to make it more convenient and efficient for our clients.

At the same time, we revised our promotion strategy: we are actively posting on local online portals and strengthening our presence in social networks. This approach allows us to expand our audience reach and build a closer relationship with potential customers.

Launching a new website is an important step for our brand. We made it modern, comfortable and as easy to use as possible. We finalized the mobile version, because today most users access it from their smartphones. This will allow visitors to find the information they need faster and make requests for consultation, and it will allow us to build closer communication with the client.

Our key task in marketing is to maximize the use of traffic. We set ourselves the goal of achieving 50% conversion of site visitors into applications and at least 25% into actual sales. This benchmark allows us to build a strategy of promotion and optimization of the site not for the sake of traffic figures, but for the sake of a specific result – growth of the client base and increase in turnover.

We strive to make our customers happy and satisfied.

– If you could go back a year – what’s one SEO joint you definitely wouldn’t repeat?

We would first and foremost focus on finding a really strong SEO specialist. We needed a specialist exactly with experience in our direction, who could highlight mistakes and show the steps inhibiting the growth of our site. This would have saved time and costs, our current results in google search would have been much higher.

Opinion Max Konovalov, Founder – konovalov.md

The niche of air conditioners in Moldova is very attractive, there is traffic and good money here, but not all players fully realize the scale of their opportunities through the SEO channel.

This is especially evident when companies come to us at the height of the season in May, June or July and try to urgently tighten something, are ready to pay any money to increase the indicators, but it doesn’t work that way.

SEO is not a story about one month or two, it’s about the long game, and if you’re waiting until the season, you’re already too late.

In life it looks very simple – marketers in the company begin to run like stung, because the management is pressing from above, asking where are the sales, guys, have you squeezed everything out of all channels or not?

And that’s when the marketer starts panicking, looking for more opportunities, rushing, chaos, but that’s when it’s too late to change anything.

Today, at the end of the season, is the time to get started so that we reach peak demand by 2026, not with panic and questions of “why aren’t we at the top”. Those who turn on this fall will already be collecting the cream in six months while the rest of us are just starting to turn on.

And this is confirmed by the niche experts themselves – they all say that the hottest and most solvent traffic comes from organics, SEO conversion is not comparable to any other channel, and yet many people still pass by these opportunities.

* An important point

– we work with only one player in the niche, we have an exclusive, and there is no partner in the air conditioner category yet, the terms of exclusivity can be seen at the link, so if you want to meet the 2026 season at the top of Google and assign the most targeted traffic, write while the window is open,

GONE! 🚀