Dentistry in Moldova: Who’s Top on Google?

Top 25 most visited websites in the niche “dentistry” in Moldova.

The purpose of the analysis: to show the dynamics of organic traffic, to identify leaders, to determine seasonality and potential of key queries.

Our ranking includes sites from Google search that focus on “dentistry” services in Moldova.

The table reflects the traffic that has been received in the last 30 days.

*Methodology and assumptions. For evaluation we use Ahrefs – one of the most reliable tools on the market. However, its Organic Traffic metric is a model estimation based on positions and clickability, so it is often lower than the actual traffic. For our projects, the difference is usually 3-5 times, which we regularly check with GSC/GA4.
So if the Ahrefs report shows a notional 1,000 visits, the real volume may be 3,000+. This is not a “tweak” but the limitations of the model: the tool does not see part of the “long tail”, brand variations, local and fresh queries, Discover, etc.
Please keep this assumption in mind when reading the figures: Ahrefs is rather conservative.

Traffic comparison for 2024-2025

In this section, we compare the total search traffic of all 20 players for 2024 and 2025.

“Total traffic” is all conversions from Google for any search queries: both branded (e.g. “smile dent preturi”, “denta vita parodontoza”) and general (“dentures“, “braces” , “implanturi dentare“, “teeth whitening “, etc.).
The indicator reflects the overall scale of a website’s visibility in search and covers all key areas and pages for which users find the clinic on Google.

Unbranded traffic

The table reflects the % of non-branded traffic comparing 2024 – 2025.

Non-branded traffic is queries that do not include “brand name” but are related to the goods or services that the company offers. For example, queries “plomba dentara pret chisinau”, “dental x-ray chisinau”, “pediatric dentistry chisinau” and other key queries in Google.

Branded traffic

Brand traffic is search queries that have a company, brand or domain name in them.

For example: “dentavita chisinau”, “dentasi stomatologia”,

Queries contain the name of a brand. The user heard somewhere, saw an advertisement, noticed a sign or a recommendation, and then decided to clarify the details in Google search.

100% branded traffic to the site – indicates that the site is poorly ranked in Google search and almost not visible, the site does not receive traffic on “key queries” of users. The lower the % of branded traffic to the site, the more the site receives “non-branded traffic” on key queries from Google.

Brand ratio – non-brand” traffic in %

This is a bar chart by sites in the “Dentistry” niche for the year 2025.

Each column = 100% of a particular site’s traffic, broken down into two shares:

• purple – non-branded traffic (transitions from searches on general queries like stomatologie, stomatologie chisinau, stomatologie copii, implant dentar pret, etc.);
• blue – branded traffic (requests with the name of the company/site).

How to read

• Compare the height of the purple part: the bigger it is, the stronger the site grows due to SEO on general queries.
• The bigger the blue part, the higher the brand/offline/advertising dependency.

How much is organic traffic worth?

Traffic Value is an estimate of how much it would cost to get a similar volume of clicks in Google Ads for the same keywords. The metric is calculated as the sum of expected clicks × average CPC for each query.
This is not an actual budget saving, but an indicator of the “market value” of organics and the commercial potential of semantics;

Traffic to the site by top queries

The table reflects traffic by keyword.

% – reflects how much traffic from the total, brings the query in comparison to others.

Top 5 sites hijacking traffic on “commercial queries”

Seasonality analysis

*Diagram #1, reflects the dynamics of search demand for the query “dentistry Chisinau” in Moldova for 2023-2025. Each point is the total number of requests per month.

This confirms that Moldovans are actively using Google to choose dentistry – they read descriptions of services, compare prices, read reviews, search for dentistry nearby by their geolocation.

Financial performance

In this table, we have compiled figures for 2023-2024, to provide a visual comparison and estimate the growth of the “dentistry” market in Moldova.

Conclusions: SEO picture of the niche “Dental clinics” in Moldova

General trend in the market

Dental clinics in Moldova are showing steady growth in 2025, with an increase in organic traffic of ~30%. However, with all the competition, clinics face the challenges of underestimating SEO strategies and unbranded queries, which in turn affects the growth of their online presence.

• 60% of the sites showed an increase in traffic.
• 40% – lost visibility, including last year’s leaders (Traveltodentist, Imperialdent, LifeDental).
• The largest increases were shown by DentaVita (+53.8%), Vivodent (+182%), Diplomat-Med (+471%), Meladent (+933%)
• LifeDental (-79.8%), DavinciDental (-56%), DentExpert (-54.6%) had major drops due to underestimation of content for non-branded queries and low activity in SEO optimization. It is recommended to work more actively on overall visibility for queries such as implant dentar and stomatologie Chișinău to regain positions and increase the share of non-branded traffic.

Traffic cost

TravelToDentist remains the undisputed market leader – due to English-language content and 100% non-branded traffic.
Within Diplomat-med’s local Moldova, ClasicDent has consolidated its position as a major non-branded player with traffic of 1,300 and a value of $276.
SmileDent and DentusDentino confidently hold the second echelon, demonstrating a balanced model between branded and organic.

Balance of branded and non-branded traffic

• The leaders in non-branded traffic remain TravelToDentist (6,200 traffic in 2025), Dentavita (1,422) and DentusDentino (964). These sites attract users through non-branded search queries, confirming the high value of SEO for audience capture.
• ClasicDent, diplomat-med, Imperialdent – show excellent results due to the focus on queries like implant dentar, stomatologie Chișinău, where the traffic without mentioning the brand is 88% – 99% respectively.

Sites with a high blue part of the column (e.g. Stomatologia.md, Dentasi.md, SmileDent.md) show that they rely heavily on branded traffic. This means that customers probably already know these brands and come to the site through direct requests.

Niche average:

• Brand traffic is 24% (in 2024 it was ~18%).
• Non-branded traffic remains the key driver of growth (~76%),

Recommendations:

• If brands want to expand their audience, it is recommended to focus on non-branded queries, improve online reputation through content and SEO to reduce reliance on paid advertising and attract new audiences.
• For sites that are active with non-branded queries, it’s important to continue to develop content and SEO strategy to maintain top positions and increase the share of branded traffic.

Driver requests

vivodent.md, clasicDent.md, dentalStudio.md, lifedental.md, untiladent.md – systematically hold top positions on key city queries stomatology chisinau, stomatologie chisinau.

stomatologie chișinău, stomatologie, implant dentar, stomatologie copii – key queries with the highest commercial potential.

Seasonality of demand

Interest in dental services grows steadily from spring and peaks:

• April-July 2025. 650-700 search queries per month (+15% by 2024).
• the lows occur in January and February.

SEO campaigns during spring and summer should start in March so that clinics have time to optimize pages for peak demand. At the same time, it is important to develop local SEO strategies to capitalize on seasonal trends in search.

Financial performance and scale of business

Based on 2023-2024 data:

• The total turnover of clinics increased, from over 1.215 billion to over 1.488 billion lei (+22%).
• Average profitability decreased from 290 million to 261 million (-10%), which may reflect increased competition and marketing costs.
• The number of employees in the industry increased from 1,576 to 1,677 (+6%).

SmileDent, DentusDentino, Vivodent and Clinica Stomatologica are the largest in terms of turnover.
However, other players – ClasicDent, Dentavita, Demident – are leading in terms of SEO metrics, indicating weak digital monetization of large chains.

It is recommended to optimize SEO to reduce reliance on paid channels and increase organic traffic, which can reduce marketing costs.

Key Insights

The market is actively growing Top 10 sites redistribute traffic every 6-8 months.
Branded traffic is increasing, but it is non-branded queries that bring maximum value and new leads.
Content strategy and SEO structure decide: sites investing in thematic pages under implant dentar and stomatologie Chișinău show 40-70% growth.
Seasonality is predictable, so optimization in spring is critical.
TravelToDentist stands out as an international case study – an SEO-oriented project with traffic monetization through medical tourism.

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