Car tires in Moldova: Who is Top in Google?

Top 20 most visited sites in the niche “car tires” in Moldova.

The purpose of the analysis: to identify leaders, to determine seasonality, the potential of key queries, to show the dynamics of organic traffic,

Our ranking includes sites that focus on the sale of “car tires” in Moldova.

The table reflects the traffic that has been received in the last 30 days.

*For analysis we use Ahrefs, one of the most accurate tools on the market, but even it underestimates the real traffic figures. And significantly: according to our measurements, by 3-5 times. This is not a hypothesis, but a proven fact that we tell every client. Therefore, if the traffic is conditionally 1,000, the real traffic can be 3,000+. Ahrefs does not overestimate, it is always cautious. Just keep it in your mind when you look at the numbers.

For clarity, let’s display the traffic volume data in a pie-shaped pie chart to see who is taking a big bite out of it.

Traffic comparison for 2024-2025

In this section, we compare the total search traffic of all 20 players for 2024 and 2025.

What is included in “general traffic”? This is all conversions from Google for any query – both branded (e.g. “wheel md”, “anvelope roti md” ) and general (e.g. “anvelope de iarna”, “tires in chisinau” or “cauciucuri de vara”). This indicator reflects the scale of the site’s visibility in Google.

Unbranded traffic

The table reflects the % of non-branded traffic comparing 2024 – 2025.

Non-branded traffic is queries that do not include the “brand name”, but are related to the goods or services that the company offers. For example, queries “winter tires in moldova”, “buy tires chisinau”, “car tires chisinau” and other key queries in Google.

Brand traffic

Brand traffic is search queries that have a company, brand or domain name in them.
For example: “michelin chisinau”, “continental moldova”, “anvelope coleso md”,

Queries contain the name of a brand. The user heard somewhere, saw an advertisement, noticed a sign or a recommendation, and then decided to clarify the details in Google search.

100% brand traffic to the site – indicates that the site is poorly ranked in Google search and almost not visible, the site does not receive traffic on “key queries” of users. The lower the % of branded traffic to the site, the more the site receives “non-branded traffic” on key queries from Google.

How much is organic traffic worth?

Traffic Value is an estimate of how much it would cost to get a similar volume of clicks in Google Ads for the same keywords. The metric is calculated as the sum of expected clicks × average CPC for each query.
This is not an actual budget saving, but an indicator of the “market value” of organics and the commercial potential of semantics;

Traffic to the site by top queries

The table contains the top “key queries” for which the site gets targeted traffic from Google search.

A website page for the specified: query / product / category / brand, gets traffic from Google search.

% – reflects how much traffic, out of the total, a query brings to a page compared to others.

Top 5 sites hijacking traffic on “commercial queries”

Seasonality analysis in Chisinau

*Diagram #1, shows the graph – search demand for tires for the year 2023 / 2024 / 2025 in the city of Chisinau.

Conclusions: SEO picture of the niche “car tires” in Moldova.

Most sites in the auto tire niche have shown an increase in organic traffic in 2025, especially:

• autoshina.md (+60%)
• autodoctor.md (+46%)
• coleso.md (+11%)

However, a number of sites have experienced a drop in traffic:

• anvelope.md (-28%)
• agropiese.md (-19%)
• anvelopele.md (-69%)

This indicates increased competition and a shift in traffic to larger and more optimized sites.

Leaders in organic traffic (2025)

coleso.md (18,200 – $1,200), catollux.md (8,800 – $1,100), autoshina.md (16,300 – $951)

coleso.md is a confident leader both in terms of traffic volume and cost.

At the same time catollux.md has a higher “value” of traffic (CPC), which indicates a strong position in commercial queries.

Balance of branded and non-branded traffic

1. anvelope.md – confident leader.
   • Ranked No. 1 in three of the four keys.
   • A particularly strong position for the query “anvelope md” – 2,238 visits, almost three times more than the nearest competitor.
   • Total for all queries: about 3238 conversions.
   • The brand is clearly better optimized for Romanian-language queries (perhaps investing in SEO locally by .md-domain).
2. autoshina.md – a steady second player.
   • Always in the top 3 for every query.
   • The leader in the Russian-language key “tires in Moldova” (second place, 167).
   • A total of about 1,781 transitions.
   • Good bilingual coverage.
3. coleso.md – confidently in the top three, but lagging behind.
   • Strong positions for “tires in Moldova” (209, leader), but lower for the rest.
   • Total traffic is approximately 901 conversions.
   • Works best with Russian-language queries.
4. 4roti.md, master-lux.md и pneuexpert.md – pointwise strong (on individual queries), but without stability.
   For example, master-lux.md looks good for “anvelope chisinau” and “anvelope md”.

Language difference is important:
anvelope.md wins on Romanian queries, coleso.md – on Russian queries.
This indicates different positioning and audience.

autoshina.md holds a strong position in both language zones – a rare case of balance between markets.

The remaining sites (4roti.md, master-lux.md, etc.) do not yet threaten the leaders, but can grow through spot improvements in content and local SEO.

Most websites in 2025 depend on non-branded traffic (general type SEO queries, no brand mentions):

• autoshina.md – 95% off-brand.
• pneuexpert.md – 96%.
• casaauto.md – 98%.
• coleso.md – 76%.

A high proportion of non-branded traffic means that search engine optimization and content marketing are working effectively.

At the same time autodoctor.md and anvelope.md rely on brand recognition they have 56-77% of branded traffic.

Seasonality of demand (on request “anvelope Chisinau” total volume per month 4 000 transitions)

Traffic is subject to seasonal fluctuations:

• Peaks occur between October and November each year (transitioning to winter tires).
• The lows are February-July when demand drops.

November 2024 had a record 1,904 visits, with a similar peak predicted for November 2025.

This trend confirms the need for SEO preparation for the fall season in advance (starting in June)

Top queries by site

Most Competitive Keywords:

• “anvelope chisinau” – keyword query for 6 sites (pneuexpert, 4roti, catollux, autosina, master-lux, etc.).
• “tires of chisinau” – focus at coleso.md
• “anvelope de iarna” is an important winter query for autoshina.md.

Some sites have an over-reliance on 1 key:

• autoplanet.md – 75% of traffic from one request.
• master-lux.md – 59% with “anvelope chisinau”.
• This increases the SEO risks of changes in rendition.

General Insights and Recommendations

The fluctuations in positions show that the tire market in Moldova is becoming more and more SEO-dependent.

Sites with a broad query structure and seasonal optimization (autoshina.md, coleso.md) win.

You need to diversify your queries, get away from relying on a single key.

Content work (reviews, guides, technical information, parameter selection, comparisons, operating tips, answers to Customer questions, content) can bring steady off-peak traffic.

Preparation for the winter tire season should begin at least 3 months before October.

Experts’ Opinion

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