Interior Doors in Moldova: Who’s Top on Google?

Top 25 most visited sites in the niche “interior doors” in Moldova.

Purpose of the analysis: to show the potential of key queries, to identify leaders, to determine seasonality and dynamics of organic traffic

Our ranking includes sites that focus on selling “interior doors” in Moldova.

*Methodology and assumptions. For evaluation we use Ahrefs – one of the most reliable tools on the market. However, its Organic Traffic metric is a model estimation based on positions and clickability, so it is often lower than the actual traffic. For our projects, the difference is usually 3-5 times, which we regularly check with GSC/GA4.
So if the Ahrefs report shows a notional 1,000 visits, the real volume may be 3,000+. This is not a “tweak” but the limitations of the model: the tool does not see part of the “long tail”, brand variations, local and fresh queries, Discover, etc.
Please keep this assumption in mind when reading the figures: Ahrefs is rather conservative.

Traffic comparison for 2024-2025

In this section, we compare the total search traffic of all 25 players for 2024 and 2025.

By “total traffic” we mean all visits to the site from search, both for branded queries (e.g. “usi nani chisinau”) and non-branded queries (e.g. usi de interior, interior doors).
An important clarification: the metric aggregates traffic across all sections of the site, so the figures can be influenced by other product categories, not just “interior doors”. This should be taken into account when comparing players among themselves. This indicator reflects the scale of the site’s visibility in Google.

Unbranded traffic

The table reflects the % of non-branded traffic comparing 2024 – 2025.

Non-branded traffic – these are conversions from searches for queries that do not mention the name of the company/domain (including spelling variants example “nani doors, usi supraten”), but which describe the product, service, characteristics.

Examples of non-branded queries: usi interior preturi, interior doors chisinau, usi de interior md, modele de usi interior, usi de interior albe, usi de interior din lemn natural, etc. such general/category queries that users type into Google.

The metric only applies to Google search and does not include direct visits and referrals.

Brand traffic

Brand queries: “usi supraten”, “usi interior nani chisinau” – queries contain the name of the brand. The user heard somewhere, saw an advertisement, noticed a sign or a recommendation, and then decided to clarify the details in Google search.

Brand to non-brand traffic ratio in %

This is a bar chart of websites in the “interior doors” niche for the year 2025.

Each column = 100% of a particular site’s traffic, broken down into two shares:

• purple – non-branded traffic (conversions from searches on general queries like usi de interior, interior doors, etc.);
• blue – branded traffic (requests with the name of the company/site).

How to read

• Compare the height of the purple part: the bigger it is, the stronger the site grows due to SEO on general queries.
• The bigger the blue part, the higher the brand/offline/advertising dependency.

Traffic to the site by top queries

The table reflects traffic by keyword.

% – reflects how much traffic from the total, brings the query compared to others.

Top 5 sites hijacking traffic on “commercial queries”

How much is organic traffic worth?

Traffic Value is an estimate of how much it would cost to get the same amount of clicks in Google Ads for the same keywords. The metric is calculated as the sum of expected clicks × average CPC for each query.
This is not an actual budget saving, but an indicator of the “market value” of organics and the commercial potential of semantics;

Analysis of seasonality in Moldova

*Diagram No. 2, reflects the dynamics of search demand for the query “usi de interior” in Moldova for 2023-2025. Each point is the total number of requests per month.

This confirms that Moldovans actively use Google to choose a supplier of “interior doors” – they compare prices, look at photos, study the characteristics, read reviews about the company.

Conclusions:

1. general niche dynamics (2024 – 2025)

The market leaders – supraten.md (+14%), stroylux.md (+100%) and verix.md (+64%) – showed notable growth by strengthening their positions in non-branded queries and increasing their visibility in Google in 2025.

The average niche growth is about 10-20%, but a drop was recorded for ~60% of sites: nanu.md (-3%), liniah2o . md (-28%), mobvaro. md (-39%), magazin.dekora. md (-51%). These projects lost share on commercial keys and partially on category pages.

Conclusion: the market is mature, but fragmented – top 5 sites accumulate about ~60% of all organic traffic, while there is still a potential for redistribution of shares between players due to content strategies and SEO-optimization for non-branded queries.

2. Trend visualization: brand vs non-brand

The bar chart clearly shows how purple bars (non-branded traffic) dominate the majority of sites, while blue bars (branded traffic) remain in the minority.

This confirms it: traffic growth in the door niche in 2025 is driven by SEO, not brand awareness.

• Supraten.md, stroylux.md, verix.md, dveribelorussii.md have a balanced structure: brand traffic is present, but SEO-organics dominate (80-90%), these are users who came to the site from search by “key queries”

• For nanu.md, nani. md, modvaro. md, the brand share reaches 35-50%, which reflects that the companies already have a recognizable name and a loyal audience. Users enter branded queries (“nanu doors”, “nani mobila”), which indicates the habit of searching for a specific site, not just a product. Usually such indicators are characteristic of networks with showrooms and active advertising (outdoor, Google Ads, Facebook). People see a brand and then search for it directly on Google.

Reducing dependence on SEO-positions
35-50% of brand traffic creates a “safety cushion”: in the event of a slump in positions, the site does not lose the entire audience, because part of the users come directly.
However, at the same time, the growth of organics slows down – because half of the traffic is not related to the competitive output.

There is a clear stratification in the “interior doors” niche:

• Some players build traffic on brand trust,
• others on search positions, and it is the latter that show the best growth in 2025.
• Ideal combination: non-branded traffic up to 80% / branded traffic up to 20%

Recommendations:

For brand-dependent sites(nanu.md, nani.md, mobvaro. md):

1. Strengthen SEO component – expand semantics, optimize category pages, add information blocks.
2. Work with “top-of-funnel” content (“cum alegi ușile interioare”, “tendințe 2025”) to reach non-branded search.

For SEO-dependent sites(stroylux.md, pereflex.md, liniah2o. md, dveribelorussii.md):

• Develop brand presence (PR, mentions on online platforms like poin.md etc., Google Business, reviews) – to reduce the risk of dependence on search fluctuations.
• Implement retargeting and CRM communications to retain audiences and increase the proportion of direct visits.
• Maintain a balance between organic and brand, where SEO provides growth and brand provides sustainability.

3. top key queries and competition

Competition remains high, there are more than 25 sites in the niche, with the top 5 sharing up to 60% of the traffic. The rest of the participants form the so-called “long tail”: many sites with a small but stable share of clicks on low and medium-frequency queries.

stroylux.md и dveribelorussii.md – one of the main players, driving traffic to the main commercial keys in the niche.

Recommendations: Focus on semantic expansion – add second-level queries: “usi MDF moderne”, “usi albe pentru apartament”, “interior doors”, “interior doors photos and prices” , etc.

Expand content on pages, add video reviews to reinforce E-A-T and gather additional non-branded traffic,

Optimize content for multi-lingual queries (ro + ru) and actively develop off-brand SEO traffic.

4. Seasonality

• Demand peaks between June and August (about 1200 -1300 requests/month)
• Search interest reaches a low point in November, when user activity declines before the winter season.

Recommendation: SEO-campaigns should be intensified starting from January, so that the pages have already been indexed and had time to gain visibility for the season – this is when search demand starts to grow, more content + links = increased visibility and credibility

5. Cost of traffic

Leaders by “organic value” (Traffic Value):
supraten.md ~ $2.6K/month, nanu.md ~ $1.1K/month, further – mobvaro.md, liniah2o.md (middle echelon $400-600).

Conditional Visit Value ($/visit) – Conditional “$ per 1 visit” = Traffic Value / Organic traffic.

High (≥ ~$0.12/visit):

• grandsecret.md ~ $0.20
• nanu.md ~ $0.18
• nani.md ~ $0.15
• usiglisante.md ~ $0.145
• mobvaro.md ~ $0.129.
• pereflex.md ~ $0.125
• valdimobila.md ~ $0.122

Medium (~$0.09-0.11/visit):

• supraten.md ~ $0.109
• bicomplex.md ~ $0.109
• dveribelorussii.md ~ $0.103
• masterdoors.md ~ $0.103
• stroylux.md ~ $0.100
• verix.md ~ $0.095
• novaporta.md ~ $0.094

Low (≤ ~$0.08/visit):

• tesand.md ~ $0.081
• liniah2o.md ~ $0.075
• afina.md ~ $0.083
• usamea.md ~ $0.087
• 1000melocie.md ~ $0.068
• dum.md ~ $0.069
• magazin.dekora.md ~ $0.064
• fort.md ~ $0.063
• farba.md ~ $0.041
• avantaj.md ~ $0.031

Interpretation:

• nanu.md high and absolute value and density – strong coverage of commercial keys.
• liniah2o.md has a lot of traffic, but is “cheap” in composition – there is a shift to inform requests/general pages.
• grandsecret.md, nani. md, usiglisante.md – little traffic, but very “expensive” queries – excellent base for scaling.
• farba.md, magazin.dekora.md – traffic is relatively “cheap” – poor coverage of commercial clusters and/or low visibility on them.

It’s best to be in the High category ($/visit ≥ ~0.12) and still build volume.
This means – traffic comes on “expensive” commercial intents and is actually able to bring money.

Experts’ Opinion:

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